The Small Business Guide to Local Google Traffic: CBD Local SEO for Noobs

Before going to a store, restaurant, or service business, 76% of people look something up on the internet first.

If someone moves to a new city and wants to join a gym, for example, they might do a search for "gyms near me" to find the one that is closest to their new home.

This will give them something like the following:

If you've ever thought about how to get your business to show up for searches like this and more, keep reading.

This guide will teach you:

  • How to do simple neighborhood SEO.

  • How to get the most out of your Google Business Profile (which used to be called Google My Business).

  • How to make your website work better.

  • How to rank in the 3-pack, which are the top three map results, using our own step-by-step method.

  • Strategies for content marketing and topic study in a local area.

  • How to get links from neighborhood sites.

Let's go.

How does CBD Local SEO work, and what is it?

CBD Local SEO is a type of search engine optimization (SEO) that aims to make your business more visible in Google's local search results.

So, if you own a pizza shop, this would help people find you when they look for "pizza near me" on Google.

The same goes for real estate agents, doctors, lawyers, dentists, lawn services, and other area companies.

People are looking for what you have to give on Google, and CBD Local SEO is how you place your business to be found without running ads, which are listed as such.

This piece is about how to get these results without paying for them, so that they bring traffic to your business in the long run.

To understand how this works, you need to know how Google does what it does.

How does Google work?

When you put a search term into Google, it checks every page in its database for 200 different things, like how important your site is to the searcher's question and how trustworthy it is compared to others. It then gives you a list of sites that fit your search.

Google doesn't do a live search every time you type in a new search question, though. See, they have web bots called "spiders" that follow links around the internet to find new pages. They start with big sites like Wikipedia and then click on all of the links to find more pages.

When these new pages are found, Google adds information about them to their index, like how quickly they load, what they have, and who links to them.

When a person does a search, their computers use this information to find the most relevant, important, and famous results based on the direct links.

Google looks at how relevant and popular your website is to the people who visit it online. If you improve these things, you can improve your SEO because you're giving Google's users what they want, which is what Google wants and is built to do.

How does SEO for local work?

CBD Local SEO works by making your website more famous and relevant to the people who visit it online. This makes it easier for Google users to find your site.

This is done by first figuring out what factors Google uses to decide what to show their users.

How Google picks what to show people rests a lot on what kind of search they are doing. Google puts search terms into groups based on what they are used for, and for each type of search, it uses a different set of factors.

For the purposes of this piece, we'll focus on the map pack results and the local organic results, since these are the types of searches that local companies care about.

This kind of result is a map pack result, which shows results from Google Maps ads. SEO people call this the "3-pack." It comes up in 23% of all Google searches.

Local organic search results are the ones that show up below the map pack and are still related to the searcher's location. It is also thought that 46% of results are done with a neighborhood focus.

Google doesn't talk about how their algorithms work because they don't want websites to figure out how to cheat.

Whitespark did a study that can help us figure out what factors are most important for each of these different types of searches.

Below, we'll show you a step-by-step plan for making sure these things are taken care of the right way so that Google can find you.

For the purposes of this guide, we'll focus on how to get traffic and business from the map pack and pure search results.

This means that we are going to show you a way to:

  • Use search, activity, and customized cues to improve your GMB page.

  • Add references to your GMB page.

  • Get reviews on any site for your business.

  • Set up your website so that it works well with SEO.

  • Write material that Google will like.

  • Build references in your area.

  • If you do all of these things, you'll have the best chance of showing up in Google's map pack and organic search results.
Location: United States

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